Les Gold is an old school pawnbroker at heart, with a passion for collecting and a nose for deals and people. Known worldwide through his TruTV show, Hardcore Pawn, he authored the bestselling For What It’s Worth: Business Wisdom from a Pawnbroker. Les built American Jewelry and Loan from the ground up. From early childhood, Les had a sharp eye for spotting opportunities and finding ways of doing things better. Whether he was leveraging his pizza, selling it by the slice, brokering a better deal or adding new services, his lifelong drive has been a passion for improvement and productivity.