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Discover Your Talent–Do What You Love | Build a Career of Success, Satisfaction and Freedom

What do highly successful people actually do to succeed? For 41 years as entrepreneur, inventor, author and coach, Don Hutcheson has experienced and studied the proven career-building strategies that people around the world have used for decades to create lives of success, satisfaction and freedom. Monday and Wednesday he interviews individuals from every career category and profession of every age and background. They share their real-world experiences and insights—what worked, what didn’t, and why—and any advice they might offer to help you jump-start your life and career to the next level. Every Friday Don chats with top experts in the fields of business and personal development who offer tools and insights for every stage of your journey. Select recorded interviews here: http://www.DiscoverYourTalentPodcast.com/podcast. Interview Don on your podcast, radio show or other media: don@DYTpodcast.com
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Discover Your Talent–Do What You Love | Build a Career of Success, Satisfaction and Freedom
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Jun 10, 2016

Jim Gregory, marketing expert, explains how marketers are caught in a Catch 22 situation: they know the tremendous value of branding but face a gap created by generally accepted accounting practices (GAAP) that simply don’t take this into consideration. Much has dramatically changed in the concepts and methods of valuation since 1975, but accounting methods have not kept up. A leading expert on measuring the power of corporate brands and their impact on financial performance, Jim has written five books on branding, including Powerhouse – The Secrets of Corporate Branding.

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