Rye Taylor was sitting on a porch swing, listening to complaints about Aunt Eunice’s bunions. His childhood adventures in Africa’s Zambesi River Valley were a distant memory. He realized he’d made a terrible mistake in the trajectory toward his life’s passion. Something had to change. Years later, his motto is: "Build a better business by telling a better story." When he isn’t helping others craft amazing stories, he can be found speaking about storytelling in business and creating his own unforgettable audio at www.ryetaylor.com.