Lin Eleoff is an internet business lawyer who shows women how to turn a coaching practice into a business that not only makes them money but makes them happy. And it starts when they finally “woman up.” Lin calls starting your own business an AFGO, another freaking growth opportunity, “because it throws everything at us. The question is, are we up for that challenge? I tell my coaching clients: this isn't just a plaything. If you are serious about this, you are going to have to ‘woman up.’ That means becoming a businesswoman as well as being a coach.”