Liz Chism has been an entrepreneur for over 11 years. She started out her entrepreneurial journey by starting a craft brewery with her husband and being the COO and Head Brewer. After that journey ended, she started Systems into Freedom where she is a business operations coach who strategizes with business about how to organize and streamline their operations so they can create freedom through their business.
Liz seamlessly fits coaching around helping her husband in his real estate business, running the house, raising their three children, and homeschooling.
“It wasn't until my husband and I decided to start a craft beer brewery that I found my passion for organizing, streamlining and strategizing how to go from point A to Point B in the fastest way possible.
“My husband and I fell in love with brewing, the science and the art mixture. And we fell in love with the community aspect that it brought, the ability to bring people together. What's interesting is that most people didn't think that I would be the brewer. They always put the male as the brewer and the female as the admin/marketing person. It turned out I had more talent for organizing and operations, repeating success and creating the recipes. In the end I was the brewer and did all the operations. My husband’s talents were more of that CEO mentality, that visionary, and he handled the business side.
"We ran it for almost five years but ended up closing down in 2018 and filing bankruptcy in 2019. And that's actually when we pivoted. There's a lot of things about the brewery that we liked, but some aspects weren't a match for where we wanted to be and what we wanted to do with life. It was actually a moment where we could redesign our life however we wanted to.
"Based on what my husband and I learned while building the brewery, I started a coaching business called Systems into Freedom. It is designed to really help business owners put the systems in place so they will not get burned out. Those systems need to be incorporated into the culture of the business and leverage their employees to become leaders."