Brian Kurtz resisted parental pressure to go into a profession. He became an English major instead. Later, faced with a choice between a writing position at Boardroom, Inc. or a branch of marketing few even knew existed, he had to look deep inside himself. A serial direct marketer for almost 35 years, he says he never met a medium he didn't like. Recently, he left his beloved Boardroom Inc., where he was responsible for the mailing of close to 2 billion pieces of direct mail. As founder of Titans Marketing LLC, his mission is to be the bridge between the eternal truths of direct response marketing and state-of-the-art direct response marketing today.