Info

Discover Your Talent~Do What You Love®

What do highly successful people actually do to succeed? For 45 years as entrepreneur, inventor, and author, Don Hutcheson has studied the proven career-building strategies that people around the world have used for decades to create lives of success, satisfaction and freedom. Every Tuesday he interviews individuals from around the world who share their real-world experiences and insights—what worked, what didn’t and why—and any advice they might offer to help you jump-start your life and career to the next level. On Fridays, highly accomplished women and men from the top occupations and professions give listeners an up-close-and-personal look at what it’s truly like to do what they do every day in “A Day in the Life.”
RSS Feed Subscribe in Apple Podcasts
Discover Your Talent~Do What You Love®
2021
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jun 10, 2016

Jim Gregory, marketing expert, explains how marketers are caught in a Catch 22 situation: they know the tremendous value of branding but face a gap created by generally accepted accounting practices (GAAP) that simply don’t take this into consideration. Much has dramatically changed in the concepts and methods of valuation since 1975, but accounting methods have not kept up. A leading expert on measuring the power of corporate brands and their impact on financial performance, Jim has written five books on branding, including Powerhouse – The Secrets of Corporate Branding.

0 Comments
Adding comments is not available at this time.