Margaret Gearing was fresh out of Florida State University with a degree in Mass Communications. Driving to Miami with her boyfriend, who was heading there to go to medical school. Margaret recalls saying, "I've got to think about what I'm going to do!" And he said, "Well, why don't you go into advertising?" "Hmm, that's interesting. Maybe I'll do that." she remarked. In the advertising and marketing industry for the past 25 years, she recently helped organize the Mobil X Conference at Georgia Tech's Schuller College of Business. Her new working title is Wild Blue Yonder, No Borders, No Barriers.