In the late 1970s, Mary Brown started a pioneering company to set up corporate childcare centers at the workplace. Work-life balance was a novel idea. Over 38 years, her company kept on innovating as Mary followed her love for people. In 1977, there were no hard data available to build a business case for on-site childcare. Occasionally advocates were tossed out of boardrooms—sometimes labelled socialists—but Mary and colleagues gradually convinced progressive employers the plan would be good for employee morale and business, building her own profitable business along the way.