Marty McDonald’s future business partner came into his office a few years ago and said, “I’m tired of doing this. I have an idea and want to start a new business.” Marty was intrigued. He told him, "If you come up with a really cool name, I'm in." Bad Rhino was the winning name. Social media and digital marketing is its game. Marty explains how launching the successful full service agency was largely the result of trusting his instincts.