Seth Buechley experienced towering success in building a cellular network. He saw the upside, then the downside, of ambition. His Golden Touch became a reverse Midas Touch for a while. He tells how gratitude and humility turned him around. His perspective, which began in a commune in the woods and led him to financial success, shines through his insights into the advantages and disadvantages of ambition. He illustrates the essential value of gratitude in leadership with lasting impact.