David Itkow faced a crossroads at age 50. His trusting nature turned to gullibility, costing him his investment of $350,000. His choice: stay stuck and shut down, or use it as an opportunity to catapult himself forward. Some difficult days lay ahead, but using his natural ability to connect people, David embraced network marketing to showcase cutting edge products such as Healthy Socks and Superior Non-GMO Superfoods. His playful attitude, zest for life and youthful looks are a testament to his lifestyle and a metaphor for his signature tagline 'Squeezing the Juice' (out of Life).