Hugh Massie, president and founder of DNA Behavior International, is a behavioral management strategist and entrepreneur with 28 years of diverse international experience. His goal: to make behavioral intelligence practically usable on a scalable basis to “Know, Engage and Grow” every employee and client online. As an accountant, Hugh created a financial services business. It was lucrative, but he felt miserable. He started seeing how people’s decisions and behavior were often “hard-wired.” The light bulb came on. “I could re-invent financial services to be human-centered and educational, not just a transaction and commission.”