Mickey Batsell is a leading authority on long-term care planning and related issues, with 40+ years professional experience in helping individuals and families navigate the path of preparing for the devastating cost of a long-term care event. While working with traditional insurance policies in the mid-1970s, his employer introduced a new product called long-term care insurance. Around that time, he began to be faced with aging relatives who would likely need this kind of help. He set about learning everything I could in this relatively new field.