“Val-Unique” is the term Chip R. Bell uses to describe his unique elaboration on the value-added concept, adding elements that surprise the customer in ways that delight them. A world renowned keynote speaker and founder of the Chip Bell Group, Dr. Bell is the author of several national best-selling books. Discovering what he loves, what gets him up in the morning, changed his life. “I think the degree to which you have the opportunity—and that's a key part—to pursue (what you love) can be important. I learned it early and made it my deliberate effort.