Jeff McManus grows things. As the Director of Landscape Services at the University of Mississippi, he grows plants, people and ideas. Faced with a multimillion-dollar landscape beautification project, a demand for excellence, high productivity and a stagnant budget, Jeff knew that growing the people was critical to growing the plants. Understanding that all humans either have or strive for the innate elements of greatness, resiliency, opportunity and wisdom, Jeff developed his GROW Theory into an impactful management and professional development leadership program.