Lynn Marie Morski, MD, Esq. had recently co-founded a health tech startup on medical tourism. “All of my cylinders were firing at the same time. But the sinking feeling in my stomach told me something wasn’t right.” She faced the hardest “quit” of her life. Her goal is to de-stigmatize quitting and illustrate what a useful tool it can be. Through her Quitting by Design website, she helps people carve out successful lives through strategic quitting. She is a physician and an adjunct professor of health law.