Dirk Van Loon cites two main reasons people fail to exert influence. Drawing on his leadership experiences in companies such as Nike, Atlas Copco, Bare International, he offers six factors crucial to gaining influence and exercising it effectively. The Belgium-based entrepreneur, coach, and transformation expert and his team have guided and supported countless individuals and organizations through the challenges posed by ever-growing global competition and the increasing pressure to perform. His expertise lies in multiple fields, including conflict resolution and transition management.