Andrea Lakes' company Delinquent Distribution owned merchandise sales rights on mega-brands Minecraft, World of Warcraft, Call of Duty, Walking Dead, The Hobbit, etc. As CEO of Lessons.biz and Co-Founder of Mentor Mojo, Andrea founded 14 companies such as StickerJunkie.com. With the early success of Rhythm Sticks she knew she was a real business person, not a hobbyist. Heartsick when PBS stores placed an order for 50,000 which she could not fill in time, she learned about scalability, finding items to produce quickly in vast quantities.