Most Americans don’t negotiate their level of compensation, explains expert Victoria Pynchon, of SheNegotiates.com. Although she specializes in reducing the gender pay gap between women and men, few clients of either gender know the market value of their work. A well-researched strategy can yield enviable results. With hard data about market payscales, and an openness to employer’s concerns, an employee or job-seeker can formulate a negotiating strategy for a win-win situation. Knowing market values helps depersonalize the issue, increasing the prospects for greater personal compensation.