After her e-book languished a year on Amazon.com, Michelle Kulp focused her legal researcher skills on finding out why. “A year later, I published a book called, Never Work Again: Six Secrets to Earning a Playcheck Instead of a Paycheck. In one day I had 2,128 downloads of that book.” Plunging into a 24-month learning period, Michelle continued her research and worked with a coach. She put everything she’d learned into creating a six-week online course. Half her students got their books to the bestseller list. The other half read the course work but decided it was too much work.