Susan Weeks competed with 2,000 applicants for a coveted programming job at a new Nissan factory in Sunderland, UK. She won one of only two positions offered. The work was challenging but she felt like a square peg in a round hole. When a new start-up hit town, new vistas suddenly emerged. Today she is a busy online implementation specialist, podcast producer and video marketer who helps entrepreneurs create clarity, simplify strategy and tame technology. A single mum, she’s happily settled in a small seaside town on the East Yorkshire Coast of England.