Joe Calloway was in his early twenties when two roads diverged in front of him: working for the President of the United States or leaving politics altogether, moving to the Pacific Northwest to help his brother-in-law start a real estate company. Today he is a leading performance expert with a client list that reads like a Who's Who in business. He is the Executive in Residence for Belmont University’s Center for Entrepreneurship, and is the author of six critically acclaimed books on business success, including “Becoming A Category of One.” He is an investor and advisor to a range of start-ups.